Sunday, February 28, 2010

groovy graphic geekiness: typfaces of the 70s revealed!

I can't decide what I enjoy more: two totally unrelated typefaces for the roman and Devanagari writing (as in Trishul and Dharam Veer) (though for the latter, just think how fun would it be to see Devanagari with the faux medieval European serifs!) or a style carried across both scripts (e.g. Kaala Patthar and Chor Sipahee).*






















My very favorite over all is Satyam Shivam Sundaram because everything about it to me screams 70s - leave it to Raj Kapoor to rake in style points. It's a very Brady type in my eyes - rainbow colors, curls, a heavy droopiness that evokes lazy goodness, and SPARKLES - and I am quite certain Farah Khan thinks so too.



Here are a few more I love, starting with Bombay Talkie, which, while a pretty sucky film, probably has the most intricate and appropriate titles I've ever seen.








Look for another typeface-related post soon from V Love Movies, who was beset with technical difficulties today.

A huge thank you to everyone who participated in 70s week! I have over 80 blog posts cataloged on the del.icio.us site, and if you do not see all of yours there, please let me know and I'll add them right away. I'm spending the first part of next week catching up on all the great reading and clip-watching! My netflix queue is already sagging under the weight of all the new goodies to watch, and I think Masala Pradesh is about to get a flood of immigrants.

For those who want more blog-a-thon collaborative goodness, Shashi Week 2010 starts March 15 (his birthday is March 18, and leading the way will be a post on him being given this year's Filmfare Lifetime Achievement Award), and Khanna-o-Rama (Vinod, Akshaye, and Rahul, that is; nothing against Rajesh, but I haven't seen any of his films yet except Disco Dancer, and a whole week of Disco Dancer would be...a lot) starts May 3. But of course I am not the only person who can organize blog parties, so if you've got an idea, I highly encourage running with it. As I have said many time and will doubtless say may more, the jolly community-mindedness of filmi fans is one of my favorite things about Hindi cinema, and I couldn't be more delighted that so many people have come together for fun and interesting conversations!

* I'm sorry I had to leave out the Urdu! I can't read that.

8 comments:

avdi said...

I was a very young person during 70s and remember the happiness I felt when the music reached a crescendo and the screen filled up with the name of the movie.

VIBGYOR said...

Nice post Beth its revels 70s perfectly.

Jawahara Saidullah said...

I used to love the imposing, brick-faced typeface. Deewar comes to mind but I think others used it too. Also, I've gate-crashed your 70's week and done the second part of my post. Hope you like it. I look forward to Shashi week.

Anarchivist said...

Dear Beth: Have we told you lately that we love you? Thanks so much for ringleading this crazy venture -- I discovered new blogs I haven't been reading, discovered a bunch of movies I haven't seen yet, and wrote about things I probably wouldn't have otherwise. Thanks so much!

goofy said...

Awesome!

Check these out:
http://www.geekofalltrades.net/geek_of_type_and_lettering/index.html

Beth said...

avdi - It's exciting to me 30some years later too! :)

vibgyor - Thank you! That was the goal :)

Jawahara - Oh that is a good one! I wonder where I have filed away my Deewaar images? Hmmm.

Anarcahvist - AWWW! And you do not need to tell me - our mutual love cannot be expressed by mere words, can it? I'm so glad you've gotten all of that out of 70s week - all of those things are benefits I had in mind (and selfishly hoped for myself, too)!

goofy - Oh yes, Carla is a rich source for ideas like this!

Kanan said...

Hi Beth,
Thanks for such a fun post. I love how symbolic they've tried to make them. It makes me realize how much creativity goes behind making of a movie.

I'm still catching up on all the 70s goodness... I've a request to be added to the delicious site. It's this one. Thanks! :)

Beth said...

It's impressive, isn't it? When people think about it, the results are amazing! Some of them are a bit random, but that's fun too :)

That post has been tagged :)